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21st Century Mega Trends in Fundraising and Christian Generosity
 

 "MAXIMUM Generosity" -  21st Century Biblical Generosity Resources and Training ( www.kluth.org )

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BIBLICAL GENEROSITY RESOURCES FOR: Pastors   Denominations  Church Ldrs  Individuals  Fundraisers   Mags/Webs/Media

21st Century Mega-Trends Impacting Christian Fundraising

By Brian Kluth, pastor, natl-intl generosity speaker, author & radio commentator (www.kluth.org)

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MAXIMUM Generosity
Brian Kluth
5201 Pinon Valley
Colo Springs, CO 80919
Cell: 719-930-4000   Email: bk@kluth.org               Web: www.kluth.org

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Over a 5 year period as national president of the Christian Stewardship Association, Brian Kluth observed the following trends that are shaping the funding of Christian churches and organizations.

1-êDOWN – Percentage of income that Christians give has been declining for 30+ years.  Current percentages are 1 ½ to 3 ½ percent.

2-êDOWN – Percentage of Christians giving 10% or more.  Barna Research recently reported that although 17% of Christians say they “tithe” – but only 3% actually give 10% or more of their income to the Lord’s work.

3-êDOWN – Clear understanding of what the word “stewardship” means (i.e. – fundraising?, giving?, building campaign?  annual pledge drive?, whole life discipleship?).  To make matters more confusing, in the philanthropy world, stewardship means "an organization's responsibility to its donors".  In the corporate world, it means "a company's responsibility for the earth - i.e. environment issues).  In government circles it means the "government's responsibility to the poor".  When relating to Christian giving, it is better received if you use terms like “biblical generosity” or “kingdom or eternal investing”.

4-êDOWN – Use of crisis direct mail as a primary or successful source of income (i.e. – crisis direct mail appeals that are NOT integrated with major donors, giving clubs, planned gifts, events, etc.).

5-éUP – Interest by pastors, church leaders, seminaries, colleges that they should begin to do “something” more intentional in the area of biblical teaching on finances and generosity.  (One resource is the Crown Financial Ministries Collegiate Small Group Bible Study or Course Book on finances).

6-éUP – National and international ministries dedicated to helping people focus on financial matters – Larry Burkett's Crown Financial Ministries radio program is heard on 1100+ stations (1,000,000 calls per year) and hundreds of thousands have gone through their 12-week church-based financial bible studies.

7-éUP – Interest by Christian leaders from other nations to incorporate biblical theology on finances, generosity and resourcing Christian ministries into their seminaries, churches, conferences, etc. (e.g. – Europe, Africa, So. America).

8-éUP – Media coverage by Christian and secular press.  CSA/Brian Kluth has been involved in media interviews with Chronicle of Philanthropy (3 feature stories),  Kiplinger Magazine (circulation 1 million), NBC Dateline, major metro newspapers, Christianity Today, Religion News, Vital Ministry magazine, radio talk show interviews.

9-éUP – Financial assets and material resources of most Americans (and Christians) has increased over the last 10-20 years.

10-éUP – Planned gifts are growing in frequency, size and complexity.

    

11-éUP – Ministries turning to outsourced services for planned gifts (i.e. – PhilanthroCorp, Lifestyle Giving)

12-éUP – Networking of Christian financial professionals – Renaissance, Christian Financial Planners, Institute of Christian Financial Planners, etc..

13-éUP – Networking and professional development education opportunities.  The Christian Stewardship Association (CSA) conference has grown in 5 years from 400 to 1000 people.  CSA now offers professional 5-day graduate level courses in more than 8 different disciplines.

14-éUP – Biblical emphasis and integration in raising resources for God’s work.

15-éUP – Spiritual emphasis on praying and caring for donors.

16-éUP – Christian Community Foundation activities and impact on charitable organizations.

17-éUP – Networking of major Christian funders through The Gathering, Faith Works, Royal Treasure, The Maclellan Foundation, Generous Giving conference and initiatives,  local giving groups, etc.

18-éUP – Giving club programs that allow people to regularly/systematically give “in proportion to how God has blessed them” to the ministries they care about.

19-éUP – Use of technology to better inform existing and potential donors about missionaries, projects, prayer concerns, etc.  (email newsletters, push technology, personal web pages, SF Reports, Wall Watchers).

20-éUP – Electronic donations (Automatic Check Withdrawals and Internet donations) to support missionaries, churches and Christian organizations.

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ABOUT THE AUTHOR: Brian Kluth is a national and international speaker and writer on Biblical generosity and financial matters.  He is also a church pastor and the founder of MAXIMUM Generosity, a public ministry dedicated to advancing Biblical generosity through inspirational preaching, leadership training seminars, writing, resources and the media.  Brian’s written materials have been distributed to more than 350,000 Christian leaders in more than 100 countries .For additional materials or to contact Brian, email: bk@kluth.org or visit: www.kluth.org

© www.kluth.org.  Copyright reprint permission for non-commercial purposes can be purchased for $20 to photocopy, fax, email or print this materials for 1-25 people, $50 for distribution to 26-500 people, $75 for 501-999 people, and $100 for distribution to 1000 or more.   To purchase the required reprint permission, go to the products page on this website (www.kluth.org), call 1-888-443-7407, or email: bk@kluth.org     

 

 "MAXIMUM Generosity" -  21st Century Biblical Generosity Resources and Training ( www.kluth.org )

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Financial Counseling

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BIBLICAL GENEROSITY RESOURCES FOR: Pastors   Denominations  Church Ldrs  Individuals  Fundraisers   Mags/Webs/Media

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